Design Principles - [Task 1] Exploration

Khansa Raudlatus Syahiidah / 0374511

Course: Bachelor of Design (Honours) in Creative Media

Module: Design Principles

Task 1: Exploration 

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Table of Contents:

1. Lectures
2. Instruction
3. Task 1
4. Feedback

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1. Lectures

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2. Instruction

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3. Task 1 - Exploration

Recap:

To describe, each of the design principles listed and select suitable design examples to demonstrate your understanding.

3.1. Gestalt Theory

    Gestalt theory or laws are rules that describe how the human eye perceives visual elements. A humanistic, experiential psychotherapy that emphasizes growing self-awareness, personal accountability, and comprehension of the "here and now" and was created by Fritz and Laura Perls in the 1940s.

3.2 Contrast

    The principle of contrast specifically highlights differences between elements to attract attention, create focal points, and establish visual hierarchy.

3.3 Emphasis

    highlights specific elements to create a visual hierarchy and guide user attention, often by breaking established patterns (like similarity or proximity) or using contrast.

3.4 Balance

The rule that determines how visual weight—color, size, texture, and space—is distributed to produce harmony, stability, and structure. It directs the viewer's eye through the design and makes sure that no single element of a composition feels overly weighty. Asymmetrical (uneven weights adjusted), symmetrical (mirror image), and radial (radiating from center) are important varieties. 

3.5 Repetition

Involves reusing the same or similar visual elements—such as colors, fonts, shapes, or textures—throughout a composition to create unity, consistency, and emphasis.

3.6 Movement

the principle used to guide a viewer’s eye through a composition, creating a visual path, flow, or sense of action.

3.7 Harmony & Unity

Unity and harmony in design create a cohesive, visually pleasing whole, ensuring all elements feel connected and purposeful. Unity provides the overall structure through repetition and proximity, while harmony adds consistency in color, shape, and texture, making diverse parts fit together.

3.8 Symbol

Symbol principles of design focus on creating simple, memorable, and universally understood visuals that convey complex ideas instantly. Key principles include clarity of meaning, visual simplicity, consistency, and versatility across sizes.

3.9 Word & Image

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4. Feedbacks