TASK 2 - (Visual Analysis & Ideation)
Khansa Raudlatus Syahiidah / 0374511
Course: Bachelor of Design (Honours) in Creative Media
Module: Design Principles
Task 2: Visual Analysis & Ideation
Table of Contents:
- Lectures
- Instruction
- Task 1
- Feedback
1. Lectures
Symbol, word & image
Symbol
- A sign, shape, or object that is used to represent something else.
- In design, symbols can provide or convey information, equivalent to one or more sentences of text, or even a whole story.
Arbitrary symbols
- Arbitrary symbols have no resemblance at all to the objects or the ideas they represent.
- The symbol is invented with the meaning constructed.
Many are based on geometric shapes and colours.
Word & image
- Important to use suitable and relevant images when designing.
- Choosing the right words to pair with the imagery is of high importance as it would deepen the meaning of the design. Suitable typeface and strategic positioning of the type will result in visual hierarchy and balance in a work of design.
- Typography is the design and arrangement of text to convey a message or concept.
2. Instruction
3. Task 2 - Visual Analysis & Ideation
1. Task 1 recap:
Regarding task 1, we needed to explain and give examples of
all the design principles mentioned. Once done, we had to select 1 design
work, along with its credit line, and a short sentences on why you chose
that design. We also had to name all the design principles applied to our
chosen design work.
2. Selected design work:
Title: Yellow Couch
Artist: Maria sisul
Year: 2022
Medium: Acrylic painting
Source: https://www.mariasisul.com/
3. Visual analysis:
The painting by Maria Sisul named "Yellow Couch" was one out of many of
her acrylic paintings made. Observing this painting, the painting uses
value and color contrast by framing a brightly lit, warm yellow focal point within a dark, muted interior to pull the
viewer’s eye toward the sun-drenched porch. When contrast
applies, it doesn't only be seen in color but also to touch the feelings
/ create a specific "mood" of people looking into it.
Another prominent design principle applied to this design is through
the use of repetition to create a sense of rhythmic structure and
visual stability. The most obvious use of
repetition is the white bars of the sliding door, which create a consistent,
repeating pattern of rectangles that organizes the visual field.
Observing the trees far ahead, it is sort of seen as a movement, as
it brings viewer to look deeper into the placement of the painting. This
is actually shown through the converging architectural lines and diagonal light patterns
to pull the viewer’s gaze from the shadowed interior toward the open,
sun-filled landscape.
Through the consistent color palette this painting also applied
harmony & unity. On the other hand, the asymmetrical
balance is seen through the dark mass of the interior walls on the left with the intense visual
weight of the bright yellow sofa and the open, sunlit porch on the
right.
After observing this painting, there were far more design principles that applied to it than it may seem. Just as I have mentioned, many of them tend to either be obvious and others may need time to actually see it. Just as how the artist manages to look into its color palette such as to differentiate shadows and lightings, placement of objects, structures, patterns, it is important to look carefully into understanding the principles applied in just one painting.
308 words
1. Sketch 01
This sketch was inspired from 1 photo of mine. As I
recently visited a place called Abha, I realized how this picture
had an obvious use of repetition. As this picture truly
relies on the use of repetition, when you observe more, you start to
see how obvious it is, from the building, windows, up until small
details (above the windows).
2. Sketch 02
Originally, I had this picture from the
side angle of a shop. However, I wanted to put the principle of
balance
to it through mirroring them. Therefore, this sketch shows a prominent
symmetrical structure.
3. Sketch 03
.jpg)
4. Feedbacks
Week 5:
Week 6:
Comments
Post a Comment